Fresh start with 1000 Markets April 6, 2009

Since Etsy recently changed its method for uploading new items in a batch-format, my views have gone down.  Drastically.  Basically, what they changed is this: before (when there weren’t quite as many sellers), any item you listed would eventually get scrolled through the thumbnails of “Recently Listed Items”.  Now, the items scroll much faster, and Etsy withholds a bunch of items only to batch-release them all at once to lessen the constant strain on their servers.  Unfortunately, that means, not every item will get a spot on the scrolling items bar. Instead, your listing can show up in the newly revamped “Recently Listed Items”, but you have to click INTO them and scroll through.  Before, it was a lot less work, and so the exposure goes way down for everyone.  

This is the double-edged sword of Etsy.  A much larger audience and loyal shoppers, but you get buried and lost in the crowd sometimes.  Unless you can draw in new visitors from outside Etsy (via a blog, facebook page, other networking), you aren’t going to grow as a seller.  

I will continue my relationship with Etsy as-is for now, because I continue to get bridal referrals and business in that vein.  But I am also going to try a new approach: 1000 Markets.  It is another handmade shopping venue, which is like Etsy in many ways, but also different.  It is still in beta testing mode until later this spring (not sure when, exactly).  I feel that the layout is sharp, easy to navigate, and simple.  If you are a seller, you have a store.  As a store, you can join one of the targeted Markets, which are themed by location, style, type of items, etc.  There are MANY markets, but it helps keep the experience feeling more “local” or small because you don’t always have to navigate through the entire sea of sellers.  

A big plus on 1KM is that it is juried.  I am working now to  increase the quality level of my photos, because they are a major factor in getting accepted, and I feel it is time to up my game.  This is a great impetus to push me to the next level.  Thanks, Tamaran Designs, for letting me know about this great venue- I hope it works out for both of us!  

Check out Tammy’s handmade crochet and knitwear here:

http://www.1000markets.com/users/tamarandesigns

Enjoy spring, and renewal!

Small Craft Business Consulting January 26, 2009

This is something that I’ve been tossing around for a while.  Ever since my friend Denise (see previous post about a woman of substance) asked me to help her get her lampwork glass business online, I’ve been thinking about it.  Small Craft Business Consulting.  A mouthful, isn’t it?  I’m working on coming up with a name that just rolls off the tongue.  Anyway, this is a new avenue for me, to help other artisans make a living doing what they love.  Getting a blog (like this) set up, learning how to maximize your exposure through free online tools, setting up an online shop. 

I have had a website for about 4 years now, and an Etsy shop for about 1.5 years.  While I still do in-person shows, kids birthday parties and home open houses, I have learned that the internet is the best place to be seen by an international audience and to get the most bang for your buck.  Even though jewelry is a medium where many people like to touch and try on, there is a market for internet sales of ALL handmade artisan goods.  

If you or someone you know makes any kind of creative item, including quilts, baked goods, paintings, ceramics, paper items, crocheted/knitted items, etc., there is a place for you to sell online, and I can help!  Sites like Etsy also allow sales of art/craft supplies, and vintage items!  I can help you learn how to properly photograph the items, post them online, and promote yourself.  

This idea is still in development, but I do know that I can work with you in person or via phone/email/videoconference.  Please contact me at info@danasaylordesigns.com, or call me at 315-525-7474 to learn more.  Good luck, and happy crafting!